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I immediately got 17/20, missing only the ones where there were no lower case characters. How do you distinguish between in these 3 cases? http://imgur.com/a/NOLoI



A thing that helps me distinguish them is that Helvetica is a bit more decorative with some of the capitals, like G and R. I think the Arial designers were probably trying to make it "even more Helvetica than Helvetica", by simplifying the flourishey/decorative bits, like the bottom thing on a G and the curvy bit at the top of the slanty line of the R. (These are the proper typographical terms, btw.)

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Kerning. If there's more uniform spacing between all letters in one picture it should be the original: "OTA" in Toyota, "THE" in The North Face and "TEL" in Mattel. But it would be hard without seeing them both at the same time.

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1) Completely round O = Helvetica 2) The C's. Helvetica = flat endings not slanted 3) Like a perfectly round O, the M's have more of a squarish spacing

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Hmm. I see a completely round O in "TOYOTA", but not in "THE NORTH FACE". Is it just me?

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In Toyota, the O is the most round one. The R in North Face is the easiest tell there. In Mattel, you can see that the E has more balance with the rest of the letters.

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The "C" (flat terminals) and "R" (straight vs not straight) in the THE NORTH FACE are different.

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Arial's A has a wider base (seems more "fat") than Helvetica's

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