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Fun test!

Mattel was also the one that tripped me up.

As the GP said, the caps on the S, C, T, etc were usually the giveaways.

The flourish at the bottom right (not sure the correct term) of the R in TARGET gave me at moment's pause. But each of the logos was customized to an extent.

I realised it must be Helvetica because of the "R". I reasoned thus: I am more familiar with Arial than Helvetica, and I'm sure I would have seen that "R" before if I were spending a lot of time with it because it's just so ugly, so since I didn't recognise it, it must be Helvetica. And I was right.

It's funny, because I universally prefer Helvetica over Arial otherwise.

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