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There is no full-version retail Windows product, and probably never will be for future versions either. If you want to install on a new PC or VM, you are to buy the System Builder ('OEM') license.



Previously, the OEM license was only for installing Windows on PCs intended for sale. The newest System Builder license includes a provision allowing you to install it on a system or a virtual machine for personal use. That's why they don't need to produce a consumer retail box any more.

Ah yeah, I should have stressed the download part. My local Amazon (UK) has an OEM version available on DVD which is ultimately probably how I'll have to do it and then rip it to an ISO. But it's 2013.. c'mon MS.

yeah that sucks. It may be a deal with the OEMs thats creates this weird situation.

They run all their taxes through the country they stamp the discs in.

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