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Bearing in mind that Lance Armstrong is as much a cyclist as Red Bull is an energy drink it might be of interest to watch an advertising and marketing centred discussion of whether the strategy of losing the doping war but winning the PR battle is a good one.

> Is there a point where running away is the right PR move? How much immunity does a cancer charity buy you? Why are his sponsors standing by their cycling-man?

http://www.abc.net.au/tv/gruenplanet/pages/s3583424.htm

Episode on Vimeo:

http://vimeo.com/48928785 (Lance Armstrong discussion starts @ 3 minutes in)




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