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"regular online dating is completely broken" - hogwash! Facebook is the dating site of choice. Women use it to get a feel for guys they hear about/meet through their friends. By checking their social interactions, their friends, their education etc they can get a good idea of the person. People are as good at this as they are picking out a face in a crowd, several million years of evolution has ensured this.

the women under 28 don't bother with any of this because they are typically in social situations (like college) where they meet people all the time and getting dates is trivial. Their only concern is their appearance and safety. They want to appear to their peer group to be dating well and with guys that add to their status, which is where facebook comes in.

It may not be workig for you, but online dating is not broken at all...

I guess I wasn't clear - obviously Facebook works brilliantly for this (and the relationship status piece was one of the driving forces behind its college adoption).

By 'online dating' I was referring to actual online dating sites like okcupid, match, eharmony, plenty of fish etc.

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