For guys it is viable to be easy to get with and spread your genes about. For women, each child represents a huge resources cost. Therefore very high levels of pickiness and making men go through trials and tests and rejections is the best method for them to make the best choice. Evolution doesn't care about your feelings. If a woman has to throw a dozen good men into the friend zone along with another hundred just to get one good one, then that is the best method from an evolution standpoint, and that's what will become the genetically preferred behavior.
If I throw out any peanut that looks even slightly funny, the odds that I'll get a good peanut are a lot higher than if I only try to figure out exactly if each peanut is good inside the shell or not. In other words, don't take it personally. :)
This line of though for evolutionary biology is generally rejected and has no factual basis.
> I think it makes sense that women are built from an evolutionary perspective to be picky, misleading, tough to successfully engage with, test out a guy and dump him later, etc.
The majority of people will date many partners and most relationships end in a breakup. This isn't special to any particular gender.
There are biological hazards for doing so [STDs], and there are a few benefits for having a long term relationship with one person.
The scale of the pickiness is the problem. I don't mind women being picky locally, but when they spread rumors and attempt to destroy a guys reputation amongst large networks... thats the problem.
Anyone can be as picky as they want for an intimate partner, to suggest that someone lower their standards to please someone else is really offensive. Also, rumors are a totally legit form of social defense, even if rumors can have downsides, but the solution to that isn't less talking and lowered standards.