That said, it looks like someone else beat you to getting "analytics" for a README.
Perhaps you could make it so segment.io isn't the only option, or merge a pull request that does this, and ask SlexAxton to release the name, as suggested by izs? https://npmjs.org/doc/disputes.html
Edit: also npm is increasingly being used for browser packages. I'm not sure what to do when a browser and server component share the same name.
What is a browser package?
If you mean something that's intended to be fed through browserify, it should start with browserify- or end with -browserify
If you mean something like bower or component, which one should be standardized? Hell, both use the same component.json file but they do so in completely different ways
With upcoming replacement for ga.js (tracker for Google Analytics) is called analytics.js as well, this confusion is about to get messier.