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  > It seems like the real issue here is prestige, which then
  > translates to funding. "Publish or die" is how most 
  > researchers seem to live. Thus I think if we are able to 
  > show that self-publishing/distributed publishing brings 
  > the money to the researcher and the academic institution 
  > then this idea would get traction.
That's basically right. Academic researchers are evaluated on the number and quality of their peer-reviewed journal articles. Blogging is a distant secondary concern for most researchers because it doesn't contribute, in a direct way, to tenure or grants. This is changing, but slowly.

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