How many magazines about Ruby on Rails or MySQL do you read? You know that highavailabilty.com is more credible than some guy named FunkySysAdmin on a random forum. Yes, there is (much) less rigor in software development publishing than in scientific, but I think the basic model might work. Social networks such as HN help you find the right blogs. Also, researchers already have social connections. During my short stint in research as an undergrad, I was amazed at how many social connections my lab had around the world. I also found it interesting that when we published papers we made a point of emailing the PDF's to other researchers that might be interested. Through this mechanism we also often got early access to papers that were about to be published.