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Interesting read. I've been doing some reading on starting 2-sided marketplaces. Here are some resources you might find useful:

http://www.ribbonfarm.com/2011/09/29/ubiquity-illusions-and-...

http://www.quora.com/Chicken-and-Egg-Problem-Social-Startups...

http://platformed.info/

Good luck!




Thanks a lot! Yeah we've been digging through a lot of resources on the topic already and talking to like-minded startups. Our current approach is to mainly target one side (buyers) and mentor the provider-side for now, which iirc is a strategy we stole from oDesk to gain initial traction. :)

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