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For me it's less an issue of stigma and more a question of convenience. I use DuckDuckGo for almost all of my searches anyway, and having quality content from Punchfork integrated into my search results is much more convenient for me personally than finding recipes through Pinterest.

...but I'm not a Pinterest user (yet), so I ought to curb my griping. When it comes down to it, I can see the acquisition of Punchfork really benefiting Pinterest users.

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