People do NOT like advertisements, the popularity of AdBlock shows that pretty clearly.
They will turn it off by default in a couple weeks/month for sure. Mark my words.
Webdevelopers/contentcreators create content but use ads to fund development of those works.
Don't tamper with my Internet please.
ISPs modifying the HTML served is a big issue. I'm not that much of a fan of ads, but disabling ads is crazy.
It's not working that well apparently.
First thing is: a lot of Google ads are served directly inside GMail (these are the ones I notice the most) and at the top of the result from Google search.
If that trafis is over HTTPS I've gat to wonder how Free plans to filter them out.
But in any way: Free already wanted to throttle YouTube, which is not OK.
If I'm paying Free that much of an amount each month I want my bandwith. I Free cannot provide me the bandwith I want, then I'll go to an ISP who can and who doesn't throttle me.