The reason this works is simply because it stands out. Not a lot of people email other people mini presentations, which makes it stand out. This raises the chance something will be done with it. Just like regular marketing.
I suspect that if everyone started doing this, success rates would drop quickly.
Congrats to the OP for finding a way to stand out, but this isn't something ground-breaking.
I have some comments on the actual email. It bugged me.
> WPTouch is a plugin that actually mobile optimizes wordpress blogs to enhance the viewing experience for your readers on phones and tablets. When you have a few minutes would love to connect to get this taken care of for you. Alternatively, you can just download the plugin here.
These are not proper sentences. For me that would be reason enough to dismiss your product entirely.
I have some very shallow reasoning for that: it shows that you didn't proofread the email. That could mean you don't think this email is very important. If that's the case, why should I find it important? It could also mean you don't generally pay much attention to "details" like that. If that's the case I'd be concerned if this show trough in your actual product.
Great point about that quote. To me it sounds like an SEO salesman with the use of buzzwords instead of actually defining what it does and why it's important (mobile users accounting for x% of the web and growing). I know we're being short and sweet, but give me a relevant example where enhancing the user experience in this way greatly improved a site's viewership or sales numbers.
Then when I get to the "When you have a few minutes.." part, I'm completely gone. If it's so complicated that I need your help and I don't know the value, I'm not going to do it. The following sentence about "Or you can just get it here," just emphasizes this is a sales pitch, less you actually caring about my audience and the UX of my site.
I think it would have been smarter to say "It's easy to grab and install the plugin on your own, but we'd love to help get you connected if you have any problems or questions!"
Like someone in another thread said today, A/B testing is great and all, but just because you have an overall winner doesn't mean it's actually the most effective. It's just the most effective method you tested.
I suspect that if everyone started doing this, success rates would drop quickly.
Congrats to the OP for finding a way to stand out, but this isn't something ground-breaking.
I have some comments on the actual email. It bugged me.
> WPTouch is a plugin that actually mobile optimizes wordpress blogs to enhance the viewing experience for your readers on phones and tablets. When you have a few minutes would love to connect to get this taken care of for you. Alternatively, you can just download the plugin here.
These are not proper sentences. For me that would be reason enough to dismiss your product entirely.
I have some very shallow reasoning for that: it shows that you didn't proofread the email. That could mean you don't think this email is very important. If that's the case, why should I find it important? It could also mean you don't generally pay much attention to "details" like that. If that's the case I'd be concerned if this show trough in your actual product.