Could this also work for an already-established but un-marketed company? So it's not strictly a "launch email" but just a press release?
My site[0] first launched almost 18 months ago and had a fair bit of buzz, but I never did the marketing-to-tech-blogs side of things. There are a few new things I want to push out first (company blog, etc.) but do you think your service would be suitable for it?
yes absolutely! I should make that clearer - it's suitable for any "newsworthy" event, like a launch or an update or if you previously have not liased with the tech blog community.
That said, as I've elaborated in another post, it's quite closely tied to the iTunes API right now so if you're not an iPhone/iPad app it won't work for you. We can work on that though!
Great stuff, thanks for the answer. I'd pay for this service in a heartbeat if it was demonstrably suitable for any tech product or web service.
Ideally I'd love to see a "successful campaign" case study, which would show the emails somebody sent out for their product, and some of the resulting press they got from it (I understand it would vary based on the quality of what they're selling, but it'd be nice to see their email virtually reprinted on LifeHacker or TechCrunch etc.)
Best of luck and I'll check back in a month or so to see if I can make use of it!
From this HN post it's pretty clear that there's some demand for an "any app" approach. We will get to work :)
Totally agree about the case studies and when there are some noteworthy ones you can bet we will show it off on the homepage. Typical chicken/egg issues preventing that right now though!
Totally agree. I've been building a rails web app and have been trying to work out how to do the PR. I'd be super keen to see your site cater for the web and not just iPhone.
Also, love the design. Clean, crisp and very simply and elegantly tells your story. Well done.
My site[0] first launched almost 18 months ago and had a fair bit of buzz, but I never did the marketing-to-tech-blogs side of things. There are a few new things I want to push out first (company blog, etc.) but do you think your service would be suitable for it?
[0] https://openexchangerates.org
Btw - great work on the site, looks lovely.