I'm not sure where you are getting you impression from but the non technical-professional people I know (including students, young professionals and other "target market" people) all seriously consider and sometimes buy a <350euro, "netbook." They travel well, look cute and mostly do everything people need them to do.
The things to copy from Apple is not the sticker policy or the price or any other specific. What (some, not all) companies could copy is principles. "Insist on a high margin and take risks to build products that can command them." It's not the only good strategy out there. Others (eg Samsung) are doing great work with a value-for-money-at-the-higher-end strategy.