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Supposedly :-) I am always amazed at how poorly personalized facebook are for me or my friends. Basically it's always made of 60% "meeting someone from the area" aka some shaddy semi-porn website. I am really curious of the efficient of advertisement on FB. I know some large brand (GM I think?) pulled off FB because they did not see any ROI.

I wonder if it holds true worldwide and for smaller brands...

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