I suppose I should have been more verbose above. Basically, I don't want to say that davidkatz's and yours notes about the possible errors and biases of the study are unfounded. IMO, every study or report should be approached with these precautions in mind, if simply because all data has to be interpretted at some point which makes it subjective. But the main point I was trying to get across is that a study of this size conducted by someone of academic authority should not be simply waved off as a piece of bull b/c of possible errors, which was the impression that davidkatz's post made on me.
I'm sorry to say that I've had personal conversations with faculty researchers in diverse fields that gave me the distinct impression that these people really should not be doing research. It's very easy to go through the 'form' of good research. Interview a lot of people, look at a lot of data, but that's no guarantee for good research.
When someone says: 'here are 7 habits of unsuccessful CEOs' and does not even attempt to account for the problem of 'how do we know it's really these habits that caused the company to fail?', but rather just flat out assumes it in the face of decades of findings that suggest that this is an easy trap to fall into, I for one can't take them seriously, and academic credentials have almost nothing to do with it.