>Arcode displays targeted advertisements based on personal information. Advertisers (including ad serving companies) may assume that people who interact with, view, or click targeted ads meet the targeting criteria, such as a particular gender, age group and geographic area.
Seeing as how the former option is the current precedent in software, they are probably going to sell your data.
In my opinion, this is totally "acceptable," and even preferable: my personal information is abundant, and is infinitely and trivially "replicable." My money is incredibly scarce and finite. (And being righteously indignant is too expensive.)
Edit: Also, I agree with the general sentiment that this should be a native app, not this wrappered pseudo-web app thing.