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National Geographic is building their whole business on their photos. It may be quite reasonable that the previous ToS was compatible with their business, and the new ones, which allow Instagram to get paid for NatGeo photos instead of NatGeo itself, aren't acceptible anymore.

The whole point is not about the majority of dinnertable photos - for those content producers who make quality photos that everybody (not just your friends) want to look at, the content rights are an important issue. And these few users do represent a lot of value, and their leaving would hurt both Instagram and the content consumers.

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