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For the same reason they entered the Nexus program - for the popularity in the Android community. And I guess Google could and should help them with marketing, the way Microsoft is promoting Windows 8. Google has never really promoted Android as a brand, and I think that was a huge mistake, not only because it means that in the mind of a regular consumer Android doesn't mean much, but also because it makes it that much easier for other manufacturers to step all over Android's regular interface - because the consumer doesn't know it anyway.

I'd argue that some manufacturers would be happy to make such devices if Google spent many millions in promoting them.

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