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Samsung's devices are tailored to their branded experience. The concern is that Samsung forks Android and makes it their own creature, in the same way that a Kindle Fire is tailored to the Amazon experience.

But that's so far out there, though. Samsung would have to build its own ecosystem, and we already know how hard that have proven for new entrants, even if they have billions of dollars to spend. Leaving the Play Store would be suicide for Samsung.

Samsung already has it's own "app store" called Samsung Apps.

Well good luck surviving only with that. I assume it's much smaller even than the Amazon store?

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