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I think you are reading Chad's Garage as a direct analogy to Instagram, which I don't think was the intention. I think it's an over-the-top exaggeration of Instagram. The joke is about the user who expresses outrage over the free service doing something against the users' interests, but isn't even quite willing to stop using it.



The title given is "Instagram", not "Chad's Garage". I got the joke. I would find it funnier if that something were something other than what happened in this instance. It's not sour grapes either, I've never been an Instagram user.


I think the big problem is that social sites create value with a network effect (metcalfe's law). The only reason they are "free" is to drive the network to a size where it can be monetized.




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