Same, too little too late for me. Kind of figured they'd find themselves in a big enough pickle to have to revert back. But the tos changes gave me the spark I needed to escape. Instagram is no where near essential enough to my life to pull shit like that. I like how everyone started posting articles like, "you wouln't do it"...About how everyone makes empty threats about quitting in times like this but never does. I found the decision easy. And i'm probably better off for it. A stack of burnt out 612x612 images was useful 10 years ago, the novelty is far past gone.
Are these friends and family that you mention in the tech industry, or at least follow it closely? Because in my circle of friends and family, minus a few that work in tech, nobody has even mentioned, or I think even know, about this whole privacy issue.