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Culture just happens. If you go out of your way to foster some kind of fake "culture" you're only doing your business a disservice. The company I worked for with the best culture did nothing to try to create a "culture".

Cultures don't just "happen". Culture is a deliberate act of founder instilling company values in early employees, so the culture then scales from there. Best cultures always feel natural, because founders and early employees spend a boat load of time working on it and enforcing it. 15 years and 9 startups, I walk into the company and immediately can tell if I want to be there. Companies without culture are usually those in a Fortune500 list - numb, bland, like Hondas and Toyotas.

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