The problem that you are missing here is one of history. The phone company you so quickly push people to use has a long history of monopoly and abuse (at least where I'm from, where the telephone was invented). For the longest time you could only connect blessed telephone company equipment to your line, nothing else was allowed by law. It wasn't until people fought back that we could even use acoustic couplers. The telephone company was government sanctioned, but it was still a private company just like Facebook is.
So instead of telling people to take it, do like or predecessors and fight back. I'm pretty sure if this was back in the Ma Bell days, you'd be telling the crowd that 'Real Friends' send letters via post!