perhaps those people need to pay more attention to you, instead of to your facebook status and/or wall. Real friends sms or call once in a while.
Technology changes. Preferences vary. Declaring your friends inadequate based on chosen mode of communication is ridiculous.
Between TV, magazines, in-game advertising, billboards, and now airport screening trays, the ad overload finally became more than I was willing to tolerate.
So instead of telling people to take it, do like or predecessors and fight back. I'm pretty sure if this was back in the Ma Bell days, you'd be telling the crowd that 'Real Friends' send letters via post!
It isn't evolving "independently" - its just the sum of the actions of everyone. So, to dicate it, you can attemot to convince your friends of the benefits of moving off it. If it is true that there is benefit form moving off, then it will happen eventually.
...oh except of course, if you get locked in, as designed.
When you become a squeaky wheel by demanding special treatment, you don't always get the oil - sometimes you get taken off and left in a ditch.