How are people supposed to get that from this?
"Land your dream apartment
Rentr is the world’s best tool to help you land your dream apartment."
That sounds like an apartment search app.
I think a lot of what you have written is good, it's just that what's front and center is the least helpful copy on the page.
This, to me, would be much more useful as the first thing I read on the page:
"Create a Rentr profile [and] stop filling out multiple applications.
It only takes 7 minutes and includes a full credit report, background check, social media links, and tons of other goodies."
The testimonials are made up, aren't they? If the rest of the site isn't live, how can you have thousands of applicants and landlords involved? If they are made up, get rid of them. Success or failure in a business like this hinges entirely on trust.
I'd instead split into applicants and landlord testimonial sections, and instead of bringing in the idea of wrong, (and giving a verbal choice) I'd use something like, "Thousands of applicants have used MyRentr to get the appartment they wanted." I'd also probably not reuse bandwagon appeals for the landlord, instead go with something like "Here's what successful landlords have to say about MyRentr."
I presume that the service was launched locally and that accounts for the testimonials. If they are fake, remove them. If you grow and have more testimonials, try to geo target the first testimonial to the nearest big city.
The overall layout is good, color scheme is easy on the eyes. Make the picture of the application about 75% of current size and sharpen the image. Bold the navigation bar on top, or at least space out the letters a little more.
On the rentr application page the difference between the smaller and larger text is too large. Cut the sizing difference a bit.
Regarding the copy - keep testing. Again, get as concise and detailed as you can.
Thanks again for all the feedback
Maybe a picture of a building, followed by a handshake followed by keys in hand? To tell the story without words? But don't remind me of the paperwork. Find a way to tell me you are the person who will spare me the pain of the paperwork, because I don't fucking want to do the paperwork. That's what I presumably am paying you for. So show me imagery of how easy and painless this is, not imagery of torturous paperwork.
Just my opinion.
Best of luck.
Fundamentally you want to be telling a Story. You can make it fairly simple. People use your product, get a simple form that they can use, and get an apartment. Your form doesn't look simple to fill out or easy to read as a small image though.
Frankly, if I was going to do it, I'd make it very simple. Start with an image or animation representing all the applications that landlords look through, with something like, "lost in an ocean of applications?" replace ocean with pile, or show a stuffed mailbox, or e-mail box.
Then show your form causing the individual to stand out.
Then show the handshake, or moving in, or signing the lease.
I think that story works for both applicants and landlords.
And if you want to display the actual form, make it a diagram, with pointers to each of the parts. That might be a better thing to display then the image of the building, which doesn't convey much to me.