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Is it lower margin? What is the cost-per-unit to Amazon Wireless to purchase a lot of Optimus Gs?



To elaborate on this point, wholesale price is often ~40% less than MSRP, so LG may get $349 from a Nexus 4 and $360 from an Optimus G — not that different.

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$10 per unit becomes a bigger deal when you sell millions of units.

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