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I'm not sure that "buyer" is the best word to use: it often has a specific nuance (someone who arranges ordering for a brand or retailer). Maybe it's just me, but I initially thought I was in the wrong place when presented with a button that said "I'm a buyer". Perhaps "shopper" might be better.

Thanks for pointing that out. Terminology is certainly something we're trying hard to get right – buyer, consumer, shopper, foodie etc.

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