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People seem to be missing the point. While the $37 is a gimmick, the reality is that this investment, in the form of advertising, is worth perhaps tens of thousands of dollars (I am not familiar with the intimate details of Pinboard's traffic, so I could be high or low on this). Google should adopt this model, since they have more advertising inventory than anyone and have the power to instantly propel promising startups to success. They could quickly obtain equity stakes in a vast number of startups that they deem to be promising, and throttle their "investment" based on analytics.

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