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That made me curious. McDonalds sells about 50M cups of coffee / day. Some startups who I know participate on HN are (multiplying Alexa daily reach by 1G, to get order of magnitude estimates):

  Scribd: 5M daily uniques

  Justin.tv: 3M daily uniques

  last.fm: 2M daily uniques
Just those would equal McD's daily coffee sales in 5 days. So we're not so many orders of magnitude behind big public companies.

It might be satisfying to include some reference lines on your daily user graph, so you can celebrate when you serve more pages than, say, McDonald's sells fish sandwiches, or Wal-Mart sells Spiderman action figures, or whatever.

I'm terminally old-fashioned in a lot of ways. I hold open doors for ladies, take off my hat before entering buildings, and define customer as "someone who pays money for a good or service".

I'm guessing he wasn't counting a page impression as a customer. The actual number of customers of Scribd, Justin.tv, and last.fm is quite a bit less than the number of customers of McDonalds. It may be just a handful, if they contract out to an ad provider and then get all their revenue through that.

Of course, this is a meaningless comparison, because the number of people that Scribd or Justin.TV reach on a daily basis is more closely correlated to the number of users they have than the number of customers.

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