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Any tips or tricks for a startup targeting college students?
4 points by Diamons 1266 days ago | past | web | 7 comments
Complete newbie at this and looking for any tricks of the trade you might have picked up, NOT a marketing strategy.

Here's the link without context : http://theboxngo.com




I wanted to say DO NOT try to build a marketplace for students to buy or sell textbooks. But looking at the site, you made that mistake already.

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It's not a mistake. Just because the numbers are against us means nothing because we are young and have all the time and energy in the world. Thank you for your amazingly helpful comment.

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Why? What do you think can go wrong?

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Limiting it to .edu emails kills your ability to sell this internationally ( Irish student here )

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Limited test run first, will remove the restriction as we learn not to fuck up.

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Hi Diamons,

First of all, regadless of my opinion about your project, congratulations for deciding to do something and actually getting it off the ground.

Now, regarding http://theboxngo.com, the first thing I would personally like to see is a clear statement explaining exactly why I should be using this as opposed to eBay, local classified ads.

To answer your question, your marketing strategy should very much depend on the core value you provide which - to me - is not clear at this stage.

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I'd say the best way is to be in college and seed it among your friends/connections that have their own circles in college. Ex: residences (perhaps a don who can speak to the freshman on their floor), clubs, classes, etc.

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