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HN Idea: Filter The Internet
3 points by melvinram 1603 days ago | hide | past | web | 1 comment | favorite
The Problem: There is just so much trash on the Internet. And what's trash to me, isn't trash to you. In fact, most things I find trash are very popular.

Take the Trending Now box from Yahoo.com: Ghostbusters 3 (don't care), Jwoww (I'm intrigued), Fox Stars in Danger (don't care), Zimmerman sues NBC (don't care), Norv Turner fired? (don't care), Brooke Burke cancer (don't care), LeAnn Rimes pills (don't care), Anchorman love interest (don't care) and NFL rule change (don't care). Of the top 9 things, I care about zero of them.

High level idea: I wish there was a way for me to filter out topics and all websites I went to would automatically remove things I have explicitly stated that I have no interest in. Hunny Boo Boo? Gone. Jersey Shore? Gone.

Possible solutions:

1) Browser extension: There might be something you install which knows how to filter the most popular sites of the internet. It wouldn't be perfect since site owners would be constantly changing their code and the extension builders would be in a never-ending catchup game.

2) Protocol level communication: It would be nice if the browser could send a blacklist of topics that the user wants to ignore and hopefully the site would implement a way to filter those out on their own system.

Why process of elimination instead of process of inclusion? If you just say what you like, the Internet becomes boring. We want to be exposed to new and interesting things that we didn't know we'd like.

Money: I don't know how to make money with this.

I don't know how you would do it but (a) if you could do it seamlessly and without user interaction, and (b) you could get it publicly known as an option that people could "Ask your ISP if they support this feature" type of thing, you'd have something. I can see this as an ISP-level play:

1) You, Mr. Big Data, don't have to serve as much data through your pipe b/c you can strip it out prior to sending the page

2) You also give your users the ability to come to your website more often. They'll be updating/adding their filters. They won't want to switch ISPs b/c they are locked in to using your filtering system.

It's a big data play in that case which means VC money and big deals with big companies. It would work if you could do it fast enough though.

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