to name a few...
I understand that this was a legal issue due to the insurers (but even so, they only launched a year ago...) but what is it with American companies that they just don't seem to get the internet?
Comparing price of auto-insurance is really no different than comparing the price of flights, travel insurance, cars, houses, whatever. It's a product/service and it is not going to be one size fits all. Some insurance companies will be a better fit in terms of price and options available, so insurance companies that are competitive will actually get more customers by being on the comparison sites.
Good luck with the venture.
Most U.S. carriers don't cooperate with independent comparison sites, since they don't want to see their product commoditized.
Yes, and I stated that in my original comment. My point is that these corporations need to get with the modern times. It's a global playing field these days, technology does not stand still in one part of the world whilst your (not personally) archaic thinking catches up. It's the same thinking model as the RIAA.
Competition creates a price efficient market, which is the enemy of high margin businesses.