I have no specific knowledge of these negotiations, but you have to look deeper to see who suggested what.
You might find that (e.g.) AT&T (pipes) or Comcast (pipes) or Cisco (hardware) lobbied with a lot of countries and US government bodies to make this happen. Depending on the outcome, they might have a lot to gain; and doing it this way, they appear a helpless victim, just "taking orders from the UN", when in fact it was their initiative.
E.g. ACTA (and its son, the TPP) are pushed hard by Hollywood - but are mostly presented to the congress and the public as "this is an international treaty we must follow"
Poltiics and diplomacy make sure that real reasons are almost never reflected in newspaper headlines.