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Disney could (should) be most profitable when they make access to their product (content) easier.

Have you ever heard of the "Disney Vault"[1]?

1: http://en.wikipedia.org/wiki/Disney_Vault

Yes I have, and I'm not a fan. It creates artificial scarcity. I can understand their reasoning though.

I am not a fan either, but I have no room to complain. I saw that Finding Memo was available through iTunes and I bought it immediately for fear of it being vaulted.

This is the third time I have purchased that film.

I just pass. There is plenty of other entertainment out there.

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