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Let's not swap one assumption for another perhaps hidden one. In this case, the assumption that the product life cycle is long enough that you ever have "mature" products. The article points out that the appliance product life cycles used to be 7 years or so and now they're 2-3 years and that a good bit of the monetary advantage to building in the US came from product improvements that arose from co-locating engineering and manufacturing and getting them to cooperate.

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