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I've never known TV to not be split up like this; just now it's actually possible to buy a service like Netflix without being forced into paying for HBO and ESPN to do so (not that it stops ISPs from trying to indirectly anyway)

TV is split up that way, but it's very different in that most of the material is produced/financed in house. So they're essentially licensing the stuff exclusively to themselves.

Netflix and friends don't do that or not in any big way (Netflix is doing it with Arrested Development).

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