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Netflix's business model is based on a relatively fixed number of hours of streaming per account, and basing licensing fees off of that number of hours.



> "Is Netflix really unlimited?" > Yes, you can watch as often as you want, any time you want.

https://signup.netflix.com/HowItWorks

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There are only so many hours in a month, and like any service they probably make money on a large percentage of their users and lose money on a small percentage.

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