One thing i've noticed though (especially in the UK) is that it's becoming a three way licensing battle. I think eventually we'll have each major VOD provider (Sky, LoveFilm and Netflix) have exclusive licensing arrangements with 1/3rd of the content providers each so to enjoy a full range of content you'd need subscriptions to all three. I wish they'd compete on other factors other than exclusive licensing arrangements.
A good example is Breaking Bad, we got Season 4 on Netflix the same day that Season 5 was airing in the US. I won't be able to see Season 5 until Season 6- okay I just checked netflix and they have Breaking Bad season 5!! I love you for inspiring me to check. Hah... see you in 8 hours when I come back to finish this comment and the now invalid complaint.
I'm sorry to have to tell you this, but there will be no season 6. Season 5 is the final one – the first half aired this summer, the last 8 episodes will air next summer.
(You only require one Netflix account).
The US Netflix has so much great content (but we have all the cool BBC stuff here too).
I feel like, at least from a business perspective, this is the ideal circumstance for Netflix, Sky, and Lovefilm. If they can get a lock on 1/3 of the content, then everybody wins. If they got rid of exclusive arrangements, then Netflix could certainly take over from the other two, but they could take over from Netflix also. A contractually-enforced stalemate is a pretty good scenario.
Netflix and friends don't do that or not in any big way (Netflix is doing it with Arrested Development).