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Facebook has the infrastructure and population coverage to facilitate provide this service.

They could charge for "Verified by Facebook" services. Hell, they could replace eBay and PayPal while they're at it, not to mention AirBnB, CraigsList, etc.

They're stumbling around looking for a business model as it is, I don't know why they don't get into this. Sure, easier said than done maybe, but if anyone can do it, it is Facebook. Becoming the one site that has the single largest repository of known internet identities within it is the hard part.

I've said the same thing for a couple of years. Their Oodle marketplace is anemic, despite having the ability to combat fraud issues in a way eBay, Craigslist, etc will never be able to.

So bizarre to me they don't move into in a serious way. ecommerce


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