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It's a little bit of a shame in my eyes. They could've built out a network and been bought for a lot by Amazon, Rakuten, eBay, Best Buy, etc or have built a big company. They obviously saw value in joining Google as they were still early on.

It gives them significantly more resources to fund expansion and educate online shoppers about BufferBox. Based on some other Google acquisitions, there is likely significant upside if they execute on their vision.

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