| ||Ask HN: Would you exchange space in your email newsletter to get exposure?|
4 points by jaddison on Nov 30, 2012 | hide | past | web | favorite | 3 comments |
|Every business is looking for ways to achieve new users/customers. Making inroads using traditional/online advertising techniques can be pretty expensive, so what if you found another business willing to exchange space in their email newsletter for space in yours?|
Of course, you probably wouldn't want them to be a competitor - that's fairly obvious. Taking the example of a classy restaurant, they might exchange newsletter space with a high end men's clothing store. They might even consider another restaurant with a different dining experience and/or in a nearby town, because as a restauranteur you know that people move between restaurants anyhow, so play that knowledge as an advantage.
You both gain exposure to a new audience and maybe website visits that you could convert into customers.
Would you do it? Why or why not?
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