Bashing MS just for fun isn't very smart (for all their sins, there's a few good things coming out of Redmond - and Microsoft Research is just fantastic for the most part), but Microsoft is just lowering itself to the level of their critics here.
While a large part of the public has a biased opinion of Microsoft, Microsoft also has a biased opinion of their users - otherwise their marketing wouldn't feel so out-of-touch. I don't see any winners here.