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Results are in: Teaser emails + blog posts. Are they worth doing? (customer.io)
12 points by dsr12 1697 days ago | hide | past | web | 1 comment | favorite

I think the content of the email / blog post can play a lot into how much something is shared so comparing the two emails / blog posts might not really be an apples-to-apples comparison. One way of testing this could have been to actually segment the mailing list and look at behavior between the "teaser" and full content style across the same email / blog content.

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