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I actually like this. I think (hope) it will force people to put a bit more thought into their reviews. Anonymity with reviews is unproductive for the developer and brings down the quality of a store.

EDIT: However when companies like Enfour publicly slate those who leave bad reviews, maybe keeping their name private is a good thing.

I've written some fantastic reviews. Why am I being punished by an unproven notion? This doesn't help anyone. It's merely a terrible marketing ploy to further push G+.

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