As far as marketing goes I think it beats out the typical static landing page.
Also, fun fact: Copying/pasting the code in that minified file either results in weirdness or complete crashing from Notepad++, depending on the file encoding setting.
From their website:
"We were brought in by adam&eveDDB to work on interactive pop-up book designed to showcase the talent and innovation of Google’s Creative Sandbox Gallery, and built entirely in HTML5 and CSS3."
Correction: HTML5, CSS3 and.. Flash.
According to martinp, the code was removed after his initial post.
While the site does indeed has flash, it's just because the standard YouTube's player respecting previous selections (or lack thereof). I used to have YouTube as HTML5, but recently re-installed Chrome recently and I guess it went back to Flash as a default player.
So, kudos to the developers. No more "but"..
I'm a front end dev, and have worked on some big and gorgeous sites, but damn... I've been working on startups for a couple of years and feel like the web has moved massively in that time... who ever is making this stuff is amazing (although I assume this isn't a single man effort)
Who else is feeling inadequate ;)
(I know about the workarounds. It's not my machine, I don't have root or sudo, and I can't be bothered to find out where Chrome is hidden on this mess of NFS-mounted filesystems. It used to work, now it doesn't. Story of the web.)
Go to chrome://flags and enable Override software rendering list.
I'm not able to get past "The mobile optimised Creative Sandbox is coming soon..." on my iPad.
But you probably mean something along the lines of:
"Increasingly, users are accessing the web from a mobile, therefore it's critical that your presence on the web is optimized for mobile devices. Studies have shown that 2/3rds of users will not return to a site that is not optimized for mobile."
That was floated next to a Flash video embed with no fallback. But here's the fallback on YouTube: http://www.youtube.com/watch?v=Ja7abx3OPOQ It was easy to find once I opened the whole presentation in a desktop browser with Flash support, click-dragged back to the page, clicked the magnifying glass icon to spawn the popup, then the More Info tab, then the YouTube icon in the lower-left corner of the video to 'view on YouTube'.
I'd send you a link, but there isn't one. It's all one URL. And you're probably not part of the 1/3 that will return to a site that isn't optimized for mobile anyway.
To add to the irony, it didn't work for me on Chrome v23. True, not the first time I see Chrome struggling to read fancy HTML5 sites (Google's Exquisite Forest was another one, and some areas on Chrome Web Lab are definitely better experienced with Firefox).
And yeah, I had to install flash in order to run the videos on this site...