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If I remember correctly (One of the founders is an acquaintance), logging companies frequently have large parcels of land of varying quality, size, and even contiguity. Being able to cheaply determine the the composition of the trees on these disparate parcels better allows them to determine which areas would be most lucrative to develop logging operations (an enormous capital investment) in, which is incredibly valuable.

I'm not friends with any of the founders, but I'd imagine it'd be useful for environmental groups too.

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