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>> I guess there's only one way to find out: try.

I like the lending library / coffee shop notion as well, and if you don't have a lot of runway to try this, you might be able to put out a signup sheet asking people to pre-commit to a multi-month membership up front - if there's not enough interest there to keep you afloat (or get you close), try something else. Should serve to at least get baseline validation on the concept before you sink any real time / money / effort into it.

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