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It might if they're only using their own ad network for those ads, and competing ad networks are not allowed to get inserted in there. They would be leveraging their OS monopoly to push their ad network.

Someone correct me if I'm wrong about them only using their own ad network, and not allowing developers to choose other networks for their apps.

Microsoft has its own SDK for Adds in Apps, but I am not sure whether other ad networks are disallowed:


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